Casey and Jarrod explore the rich tapestry of rewards that extend far beyond finances for clients on the Four Quadrants path. Uncover the profound impact on relationships, health, and overall fulfillment that emerges as individuals progress through the initial stages. Learn how prioritizing holistic well-being can lead to a life that is not just richer in wealth, but also in purpose and contentment.
Announcer:
Hello, everyone. Welcome to the Millionaire Dentist podcast brought to you by Four Quadrants Advisory. On this podcast, we break down the world of dentistry, finances, and business practices to help you become the millionaire dentist you deserve to be. Please be advised, we do speak with an honest tongue and may not be safe for work.
Casey Hiers:
Hello and welcome. This is Casey Hiers back at the Millionaire Dentist podcast with cohost Jarrod Bridgeman in studio.
Jarrod Bridgeman:
Hey, good morning.
Casey Hiers:
Jarrod?
Jarrod Bridgeman:
Yes?
Casey Hiers:
You look different. What have you been up to the last week or two?
Jarrod Bridgeman:
I did get a haircut and got a massage. Also, I may have gotten married, and by may have, I mean, I did.
Casey Hiers:
Congratulations.
Jarrod Bridgeman:
Thank you, thank you. It was pretty fun. It was October 13th, we went down to Universal Studios in Orlando, and got married actually on Universal property in front of the Halloween Horror Nights stuff.
Casey Hiers:
That's awesome. And that both of you, that was the vision. And like that you did not dominate this decision.
Jarrod Bridgeman:
No, this was very much I asked her. I was like, "Would you be interested in doing that?" And she was like, "I've always wanted to do a spooky-"
Casey Hiers:
Smart.
Jarrod Bridgeman:
Wedding, yeah. And she wore a black dress. It was 90 degrees outside, so I kind of wore just a plain shirt and some black jeans.
Casey Hiers:
You haven't been able to wear white since you were a teenager.
Jarrod Bridgeman:
Correct, yes. And it's after Labor Day too on top of that, that's more wholesome.
Casey Hiers:
Yes, it's after Labor Day.
Casey Hiers:
Well, congratulations. That's exciting that you got married and a new chapter in life.
Jarrod Bridgeman:
Yes.
Casey Hiers:
We're very happy for you here. And you still got that glow of marital bliss.
Jarrod Bridgeman:
Oh yeah. It's been a week or so.
Casey Hiers:
Hey, hang on to that as long as possible. An older gentleman once told me when you get married, at some point, the shine comes off the nickel. And I didn't really know what that meant. After 10 years of marital bliss, I think I have a hunch what that meant. But enjoy that marital bliss, my friend.
Jarrod Bridgeman:
But if your wife's listening, the shine's still there.
Casey Hiers:
Right.
Jarrod Bridgeman:
So, I was gone for a week doing that. And then, when I got back, you were out of town. What were you doing?
Casey Hiers:
A little rest and relaxation. Fall break now that one of my children are in this... The school schedule took advantage. Went down the Southwest Florida, had a great time. No humidity and no rain in Florida, first time ever.
Jarrod Bridgeman:
Wow.
Casey Hiers:
Even the locals were saying that. So, nice trip, good rest and relaxation. But, even so, I took a little stroll on the beach, got a phone call, answered it. And there's a practice owner who was inquiring about our continuing education tour that's taking place in San Antonio. And they were not doing one in Oklahoma City, so they were planning on traveling down to San Antonio, had a few questions. So, even on vacation, I was thinking about the business side of dentistry and helping people.
Jarrod Bridgeman:
That's pretty interesting that they somehow came across that when San Antonio and Oklahoma City are not super close to each other by any means.
Casey Hiers:
And our firm has a history of doing events, and people traveling, or hopping on a plane because the importance of the business side of dentistry. But it was fascinating to me that, oh yeah, I'm going to be in San Antonio and we're going to be presenting. And, again, this is material that practice owners absolutely need.
Casey Hiers:
But yeah, we got a lot of shells on the beach.
Jarrod Bridgeman:
Hey.
Casey Hiers:
Had to boil them, they have a horrible smell if you don't. I learned that the hard way. And then, this season of fall breaks and getting some of those trips and it was nice to do that.
Jarrod Bridgeman:
Any fun plans coming up with Halloween?
Casey Hiers:
Whatever my wife says.
Jarrod Bridgeman:
Yeah.
Casey Hiers:
I don't even know what the costumes are for the little ones, but when you have a three and a six year old, you get a lot of, "Aw, that's so cute."
Jarrod Bridgeman:
So, my daughter's eight and is really started to kind of develop her own, I'd say, distinct personality and choices. She's going as 11 from Stranger Things. And then, my son who's four, every time I ask him, it's something different. It was Spider-Man, and then it was a hot dog, then it was Chucky. So, I'm not quite sure what he's going as.
Casey Hiers:
In my mind, I'm still in my twenties, but I can tell I'm getting old because half the costumes, I don't know what they are. Like my wife mentioned one that my oldest is considering I go, "What is that?" I'm like, "Wow, I've got to look in the mirror-"
Jarrod Bridgeman:
It's not a Ninja Turtle? Okay.
Casey Hiers:
I'm just super, super old.
Casey Hiers:
Yeah, we actually had clients in from Northern California yesterday. And it was interesting. They've been here for a handful of years and specialist, prosthodontist. And I said "When you started to now, third or fourth meeting, what's different. What have you learned? What do you think?" And again, a specialist top of her field, very-
Jarrod Bridgeman:
And you said they'd been here roughly how long?
Casey Hiers:
It was our third or fourth meeting.
Jarrod Bridgeman:
Okay.
Casey Hiers:
So yeah, three or four years. And I just wanted to hear from her. And she said, first of all, it does take a humbleness and a self-awareness to make that leap. And we've talked about that, but for her I mean, she is gifted with her hands, and with her clinical skills. And so, to get to that place, isn't easy. She said, "But I didn't know how much I needed it." She was like, "Looking back the amount of work, the amount of improvement, how much I needed it, I didn't realize."
Jarrod Bridgeman:
So, is that kind of a common occurrence with a lot of our clients, where down the road, they're like, kind of what you said, they start off like, "Oh, we need help on this and this and this." Sure. And then, we start showing them, "Oh, here's all the things we can really do." Is it kind of mind blowing to them?
Casey Hiers:
That's a good point. They're used to the practice management model. They stroke a big check, they work with somebody for two to four years, they're underwhelmed and they're done. They sort of have done everything that they can do. And a majority of our clients, they are surprised that as they evolve, and change, and improve, and make more, and save more, and make those adjustments well, there's next levels of success, there's new decisions to be made. It's not just one overhaul, or reworking, like a lot of traditional practice management.
Casey Hiers:
So yeah, to answer your question.
Jarrod Bridgeman:
It's like a 10 year old process.
Casey Hiers:
The conversation at year two is much different than year five. And, typically, they're making a couple hundred thousand dollars more, they're making bigger decisions, but they're looking, and making much more impactful decisions, and they didn't expect that. And that's one of the things-
Jarrod Bridgeman:
And we're there holding their hand.
Casey Hiers:
Yeah.
Jarrod Bridgeman:
Throughout.
Casey Hiers:
Advising on all of it. So, when there's excess money, well, I thought about maybe doing X, Y, or Z, and we'll look at the whole picture and say, "Have you considered doing these three things first?" And it's almost like the light bulb turns on and they're like, "That's why we have you. That's why we have you." And to quote the spouse, he said, "Coming here..." Again, flew in from California to our offices in Carmel, Indiana said, "This was like a stress relief bomb. It just blew up all my stress." And it's a good reminder for us. We do this all day, every day. But even our clients, there's a lot of stress. And they're achieving more, but when they come to see their team, they just feel better.
Jarrod Bridgeman:
Well, because we're a very hands-on company, and it is so nice to hear those words come from our clients because we see people and have meetings constantly. And yes, everybody knows what's going on, but it's cool to hear back from them. Like we see the numbers and everything, but it's cool to hear their perspective being not just like, "Oh, it looks like we're doing great." We are doing great because of the other added benefit, such as you said, relieving stress and things like that.
Casey Hiers:
Well, it's the forest from the trees. So, every day they're practicing dentistry, they're being a mom, or a dad, or raising kids and just all these roles. And so, then when they come in for their annual meeting, yeah we've been doing stuff weekly, and monthly, and quarterly for them constantly, but they take a breath, and they look at the comprehensive picture. And they just take a deep breath and they're rejuvenated. The stress is relieved. They're going to be okay. There's no uncertainty, that's the big thing.
Casey Hiers:
When I first speak with people, there's so much uncertainty. They may be making $600,000 a year, Jarrod, but they're uncertain of if they can retire, when they should retire, they have 18 questions that they're not sure of. And it was just nice to hear that feedback.
Jarrod Bridgeman:
In these meetings, maybe aren't the happiest about more like, you know what, maybe you should try ABC and stuff, does that ever come up? They might be a little frustrated.
Casey Hiers:
A little peek behind the curtain, sure. We have clients where they have decided they want to build their dream house. They have decided they want to put in a half-million-dollar pool on the back of their dream house. They have these ideas, some large, some small. And yeah, we tell people what they need to hear, not what they want to hear. And so, sometimes there is some frustration.
Casey Hiers:
Then, the next year's meeting, once we've done the right things at the right time with the resources, then it does make sense. And it's delayed gratification. But what happens is so many practice owners are used to always just being told yes, by everybody that if they want to do something big, buy a McLaren, build a two and a half million dollar house, put in the half a million-dollar pool, whatever your flavor is nobody tells them no. Everybody just says, "Yeah, we'll help you do it."
Jarrod Bridgeman:
Because they want the money.
Casey Hiers:
And it slows them down and it absolutely slows them down. And so, yeah, there are some of those meetings where our clients come with some good ideas. They're a little frustrated that that's not the plan. Typically, the spouse, or the dentist, one of the other looks at them and says, "Yeah, I told you so." That's always a fun position to be in. Having third-party oversight is very helpful, we've said this before. We are not marriage counselors, but having third-party oversight, our clients say, "My goodness, we're glad you're here. We don't have to argue about this. We can include you in our arguments, but then get the right answer."
Jarrod Bridgeman:
And either way then, we can be the bad guy or the good guy, depending on the request.
Casey Hiers:
Well, there's no emotion. It's exactly we're the factual guy. Here's the data. And we'll unapologetically show it to you and give it to you. But yeah, obviously, there's a lot of money to be found and that we capture for our clients. But some of the things that we just mentioned, they go unnoticed sometimes. And I'm glad I asked that question, heard that from the client, some of that feedback. It wasn't about having more money, and going to retire better. It was the stress that was gone. It was the impact is so deep. It was some secondary benefits that I don't think about sometimes.
Jarrod Bridgeman:
Well, and that's a nice thing, again, to hear because I feel people who are new to our podcast, or maybe don't know much about our company, they may see our stuff and think, "Oh, they're more of a planning for retirement. It's stuff that's going to be happening in the future." Where they don't know the things that we help do, help people every day.
Casey Hiers:
People feel comfortable, if they're unsure about a company affirm or anything, that they can put them in a category, or put them where they understand it. And a lot of our clients, it takes year two, or year three and they go, "Wow, I didn't realize all the things that you do, and can help us with. Yes, we came here for lower overhead, less stress, more money, more retirement, certainty. But there's all these other things that we're also getting that we didn't realize that we would receive." And that's a good point.
Casey Hiers:
So yeah, I'm going to be heading down to San Antonio, going to present on A Practice Owner's Guide to the Business Side of Dentistry.
Jarrod Bridgeman:
That's this week, right?
Casey Hiers:
Yeah later this week, we're going to be... Where else are we going to be? Atlanta and Tampa.
Jarrod Bridgeman:
Yeah. I Tampa, I believe, is in November 11th. And then, Atlanta is December 4th, I think.
Casey Hiers:
Well, and it's always interesting when folks roll in. Some of them are there for some comradery, some are there for a nice Wagyu filet, and some oysters, and a nice glass of Sancerre. But others, they have the awareness, and they realize, "Yeah, I want some help on the business side of dentistry. And if this firm understands my situation has the expertise to help me, I want the help." And that's, ultimately, what they learn.
Jarrod Bridgeman:
Yeah. But I do know that we'll be launching some more dates and cities after the new year, basically, after the holiday slump.
Casey Hiers:
2022.
Jarrod Bridgeman:
That's right. Holy cow, 2022 already.
Casey Hiers:
Be coming to some fun cities. We'll have to look and see where we want to go.
Jarrod Bridgeman:
Now, I'm excited to, and I can't wait for you to invite me.
Casey Hiers:
You came to one.
Jarrod Bridgeman:
I did come to one.
Casey Hiers:
And you were great.
Jarrod Bridgeman:
Within driving distance, yes.
Casey Hiers:
You were great, yeah. I mean, now that you're married, you have to get a permission slip.
Jarrod Bridgeman:
That's true.
Casey Hiers:
And the whole thing.
Jarrod Bridgeman:
Yeah. The hall pass.
Casey Hiers:
Whoa. A lot of red tape, permission slip the travel.
Jarrod Bridgeman:
That's right.
Casey Hiers:
Hopefully, that's what you mean by hall pass.
Jarrod Bridgeman:
Yes, 100% is what meant.
Casey Hiers:
Well, hey, congratulations again.
Jarrod Bridgeman:
Thank you.
Casey Hiers:
And I'll let you know how San Antonio goes, and maybe we'll get you out there on the road with us.
Jarrod Bridgeman:
That'd be sweet. All right, thanks bud.
Casey Hiers:
Thanks.
Announcer:
That's all the time we have today. Thank you to our guests for their insight, and for sharing some really great information. And thank you to you, the listener for tuning in. The Millionaire Dentist podcast is brought to you by Four Quadrants Advisory. To see if they might be a good fit for you and your practice, go on over to fourquadrantsadvisory.com and see why year after year, they retain over 95% of their clients. Thank you again for joining us, and we'll see you next time.
